Essay and considering Animation for COP

Alongside with the Context of Practice Essay, I need to create an animation which would be 30 seconds long at 12 fps, referring either to the essay or one of the seminars/lectures that I have attended so far.

I decided to chose the essay question relating to the Avant Garde, "With reference to specific examples, to what extent can theories of the Avant Garde be applied to animation?" - this essay question would allow me to look into the origin of the Avant Garde, what an Avant Garde animation is regarded as, what effects does an Avant Garde animation have?
I could branch out to how the Avant Garde approaches Genre, Auteurship or cultural/political backgrounds of an animation. For example the animator Mikhail Tsekhanovsky was commissioned to create a GPO (General Post Office) advert, in which John Grierson only wanted an animation/film that was experimental, through media. Interestingly Grierson went on to establish the National Film Board of Canada, with amazing archive of animation and film, including the animator Norman McLaren. The animation itself, Pochta (1929) was not only regarded as an advert but as an interpretation of the contextual background of the environment, such as the beginning of the Dominance of Stalin, with relations to Russian Constructivism movement.

For the animation I made notes of ideas on what I could take from the essay or the Seminars/Lectures to animate;

• Genre in Animation - Could show examples of genre with in animation and the cross genres using characters design or action, eg Horror, character dressed as Dracula. - I would want to talk about how animation can get away with more content such as Tom and Jerry with the extreme violence but still be regarded as a childrens show.
• Commercial Animation - Audience, Consumer, Genre, Brief and Compromise -
  - Relate to how it must fulfil the clients brief - what audience the client are wanting to advertise to and what their company is to decide what genre the animation should absorb. Commercial Animation needs to appeal to the viewers, the major target audience being a family, young and middle aged audience. Can relate to auteurship - eg can tell that the Lloyds TSB advert is advertising Lloyds TSB through the animation style of the studio.
• Essay - Avant Garde
  - Use an animation as an example, referring to how it is avant garde, could be narration or just text. For example Brakhage Mothlight animation, how the direct animation is different, what it symbolises and other interpretations how is this portrayed in the media?

I decided to use the Essay bullet point, for the animation, as I believe it would encourage me to keep up to date with the Essay, and allow me to research more into one specific animation, and also have relevance to the essay.
As the animation would only be for 30 seconds, I need to consider what movement and what would be animated in the video, what information I need to get across, thinking about timing and informative content.