Subcultures are a form of rebellion against the mainstream trends and societies that brand modern life. These groups can be seen from the beginning of World War 1, with poets, writers and artists from different cultures meeting and creating artist movements such as Dadaism. Subcultures are not just fashion trends but a form of creative minds that want to break away from mainstream beliefs and ideals, producing art that influences modern artists.
Subcultures are not that relevant towards the animation discipline through how it does not generally adopt a specific brand or rebellious undertone compared to the Dada movement, however it can be stereotypically linked to societies subcultures and genres, such as 'Goths' which are immediately linked to horror genres in animation. Animation does hold a strong message with in its' work, sometimes rebelling from the normality however it does not generally become categorised into subcultures.
An interpretation of subcultures effecting animation could be cut-out animation, for example Terry Gilliam who animates with the Monty Python series, uses cut-out animation which resembles the Punk movement, with the iconic image of the queen on one of the sex pistols albums. Gilliams work was different, it was outrageous to some audiences, it went against the normal form of animation that was made at the time and the humour added with the animation was new.
Animations could possibly effect people with in subcultures through the different cartoons or experimental compositions, possibly creating new subcultures. This could possibly be seen in Japanese animation/cartoons (anime) , through how people obsess over the culture and try and adopt it into their own life.
It could also be interpreted that in todays society that any animation that is created away from the mainstream animations such as the works of Disney and Dreamworks, is within a subculture that doesn't want to be branded as work that is like the big studio companies, linked with animation that is aimed at family audiences. This could be classed as a form of rebellion that is formerly why subcultures were created.
